Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Create a social listening strategy Social listening tools can’t track 100% of dark social activities, like text messages, but they can help attribute traffic and ROI as accurately as possible. Source: The Globe and Mail 5.
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