Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. What is a Twitter competitor analysis?

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Analysis Twitter How To Comparison 52

Pam Moore

APRIL 29, 2019

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. Welcome to the Inspiration Age of Metrics.

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Metrics Social Media Marketing ROI 96

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions.

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Metrics Analytics Instagram Hashtag 52

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz. Here are 7 website analytics tools that are useful and worth exploring.

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Analysis Tools Analytics SEO 111

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps.

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Template Templates Report Social Media 112

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark also highlights that engagement is a key metric.

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Feed Feedly Metrics News 167

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation.

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Template Templates Analytics LinkedIn 52

Kikolani

OCTOBER 15, 2012

One of the best ways to interest readers in your blog is by using video, and specifically video marketing. Why will video and video marketing make a difference to your blog? Distilled has created a thorough video marketing guide that will help you rock video marketing whether you’re a video veteran or a newbie.

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Video Marketing Embedding Engineering 119

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

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Metrics Social Media CPM CPC 112

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is Creator Studio?`

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Instagram Facebook Marketing Features 107

Sprout Social

DECEMBER 7, 2020

There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. The metrics you should measure. You may be tracking a lot of different metrics, but which ones should your brand focus on? The most important social media metrics to track. But not to worry.

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Analytics Report Social Media Metrics 122

Buzz Marketing for Technology

APRIL 18, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Download this report to learn about the emerging role of social media analysis.

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Marketing Metrics B2B ROI 206

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Union Metrics. Don’t count Twitter out. Here’s a handy list!

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Analytics Tools Twitter Hashtag 204

Pam Moore

DECEMBER 22, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

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Content Marketing Template Templates 78

Unmetric

JULY 2, 2019

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. There’s a host of features that will help you analyze your brand’s social media performance on LinkedIn and make better marketing decisions.

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Analytics LinkedIn Tools Analysis 112

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Download the template 2. Download the template 3. Download the template 4.

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Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

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Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

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Metrics Engagement Social Media Training 60

Hootsuite

MARCH 23, 2022

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). New Snapchat analytics metrics.

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Analytics Tools How To Metrics 144

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Apple and Google Play users have downloaded the TikTok app over 1.5 billion times. . Creating a new ad group.

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Advertising Marketing Campaign Hashtag 141

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. Methodology. in November and December.

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Metrics Brands Facebook Sample 60

Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. This is where data analysis comes in. New to data analysis?

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Social Media Sentiment HootSuite Analysis 102

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

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Template Templates Examples Social Media 52

Pam Moore

JANUARY 28, 2019

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Influencer marketing can be highly beneficial but requires knowledge and investment. It needs to be integrated with other digital and marketing programs.

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Social Media Marketing How To Template 113

Hootsuite

FEBRUARY 7, 2024

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche.

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Hashtag Analytics Tools HootSuite 91

Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

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Sports Questions Marketing eBook 100

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. While these metrics may make complete sense to you and your team, things like follower count and reach are as good as gibberish to an executive who doesn’t work in social. Download Now.

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Report Social Media Metrics Team 113

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? Pros Access to all of TikTok’s marketing suite. Engagement.

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Tips Marketing Trends Influencer 52

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

Content 112

Content Marketing Training Template 112

Keyhole.co

FEBRUARY 6, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. What is TikTok analytics? Select View analytics from there.

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Analytics Overview Hashtag Metrics 52

Hootsuite

APRIL 11, 2022

Pendulum also has an in-app analysis of your videos. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. Download link in bio. ?

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Tools HootSuite Marketing Analytics 110

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

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Organization Content How To Marketing 78

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns.

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Metrics Analytics Analysis Hashtag 52