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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. This is where data analysis comes in. New to data analysis?

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Campaign Analysis. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

Issues 136
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

In fact, surveys show that the majority of Facebook users follow at least six brands. Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. Use social media competitor analysis to analyze your competitors’ engagement levels. And you could be one of these brands.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

Template 134
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. May the Force first-party data be with you. Try for free Ready for the next level?

HootSuite 120
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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. Download the PDF version for future reference! With a bit of smart thinking you can do this analysis across other platforms. Content Analysis. Sentiment Analysis. Reach and Engagement.