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The state of social media 2023: Business leaders weigh in on what’s next

Sprout Social

Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media—so you can stay ahead of the curve and ahead of the competition. Instead, it will give them time to redirect toward strategy and analysis.

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Campaign Analysis. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

Issues 136
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

In fact, surveys show that the majority of Facebook users follow at least six brands. Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. Use social media competitor analysis to analyze your competitors’ engagement levels. And you could be one of these brands.

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7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. And, because we know ??

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Under the Social Media Influence

Socialized

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# How many people played my video or downloaded my free game? of others.&#

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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Tapping into the company’s own booking data and customer surveys, they identified a growing demand for nearby trips within 300 miles, or a day’s drive, of people’s homes. Not to mention—against all odds—it went ahead and filed for its initial public offering. So what contributed to the brand’s comeback? They act fast. Planning a road trip?

Travel 125