Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. By Peter Caputa. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

MAY 23, 2011

Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. White paper downloads. Digging into the results publicized in these case studies, what does B2B success look like? Objectives. Expanded social media following (e.g.,

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2012

I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. The first step is to take a look at your social media program and determine if you’ve got a results problem that’s really an activity problem. Make the action fit the content. Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 24, 2011

A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Actionly also includes Twitter account management and analytics tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

FEBRUARY 16, 2016

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. eMarketer ). The CMO Survey ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

FEBRUARY 11, 2013

This can be useful both for searching for tags for your own content and for competitive analysis”) and Tweetreach. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning.

Tools 192

Tools Twitter Tips HootSuite 192