Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

FEBRUARY 25, 2010

And it gets to something a lot of retailers struggle with — how do I make remarkable content when I'm just reselling someone else's stuff. And while not every retailer is quite as niche as ThinkGeek, *every* retailer can and should add their own spin on the products they sell. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

AUGUST 10, 2010

Except for Pete Blackshaw, and Jacob Morgan to some extent, I don’t see many of them out there, but I may be wrong and am always interested in a few good feeds blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. McCann , Viral Heat Did you enjoy this blog post? Im Jay Baer.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Im Jay Baer.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? link] re social media. Thanks Suzanne for tweeting it [link] Frank Woodman Jr Are You Suffering from Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Strategy Mobile Consultant 119