Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Leveraging the “On Hold” Experience.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Leveraging the “On Hold” Experience.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# That’s the Opportunity Economy at work. Thanks Jay! Thanks Jay!

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Social Media Foursquare Consultant Airlines 128

Techipedia: Tamar Weinberg

JANUARY 5, 2012

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. Offering discounts? Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. Get more reviews, people!

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Marketing SEO Case Study Small Business 264

Convince & Convert

JULY 13, 2012

You would have to do a lot more analysis there to put a dollar value on Carnival’s misstep, and obviously their misstep was not inherently social media oriented. Often just the way social, when you look at things like Foursquare and other things, and even Facebook, mobile is such a big component of that, the lines are always blurry.

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Banking Mobile Team Social Media 113

Convince & Convert

SEPTEMBER 23, 2010

Compensation was discounts on AOL service, and the social recognition that comes along with being the official moderator of your chat room on Civil War Weaponry. Instead, they found the most frequent participants in each room, put them through some sort of ad hoc “freak filter&# and then invited the normal folks to become moderators.

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Social Media Strategy Energy Consultant 146