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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Can you come up with a better Inbound Marketing Haiku ?). By Peter Caputa.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225
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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Share this on Linkedin. So here is my take …. Tweet This!

B2B 198
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Influence: a.k.a.

SM2 187
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217
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Search Engine Marketing Job Opening: Organic Search Marketing Strategist

Bill Hartzer

ICONSTAFF has an opening for an Organic Search Marketing Strategist. The Organic Search Marketing Strategist applies their SEO and Marketing skills and experience to develop SEO campaigns that increase visibility, drive qualified traffic to their client’s sites and build/buy tools to help the SEO group become more effective.

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Search Engine Marketing Job Opening: Account Directors

Bill Hartzer

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.