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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. Details in this Wired piece.). Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. On Twitter you can run a report to see what categories of people are part of your profile. With a bit of smart thinking you can do this analysis across other platforms. Content Analysis.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign. It’s in our DNA.

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Analytics: what are you really learning?

Sherrilynne Starkie

Good strategy is driven by data, research and analysis. It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

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How to Use Competitive Social Monitoring on Twitter

Convince & Convert

The power of competitive social media analysis is not the awareness of every tweet or post. Here’s how to mine Twitter mentions for marketing opportunities. Since performing this analysis requires a large amount of data, we’ll need a tool to help us get the job done. In return, AddThis jumped on Twitter to say thank you.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 85% of Inc.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

For instance, if we really wanted to share some of the success we’ve been having, we would definitely talk about a customer that was a part of that success and do something like a case study. It really is the definition of that thought leadership, humanization blog, where you’re talking about what’s going on out there.