Webbiquity SMM

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

What types of tools will be leveraged for execution and analysis? By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. What’s the best approach for creating that strategic plan?

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

Sentiment 142
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. There shouldn’t be dissonance here. Conclusion.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

There were 22 votes or mentions centered on four trends relating to increased use of established and emerging marketing technologies to analyze and utilize customer and buyer data. Data-Driven Marketing: This hardly seems like a new trend, yet seven B2B prognosticators put this on their list of trends or areas of increased activity in 2018.

B2B 293
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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Tweetfull lets you select keywords and hashtags and it will retweet popular content based on sentiment analysis.

Tools 100
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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. ” — Rebekah Radice.

Tools 100