Waxing UnLyrical
MARCH 22, 2011
However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:
Waxing UnLyrical
DECEMBER 21, 2018
Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. There are many your team can use to streamline this research. Aren’t word clouds great? What stands out here?
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Waxing UnLyrical
MAY 28, 2014
The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Measurement without insight is just… data collection, really. Events Guest Posts Measurement MeasurePR Resources #measurepr AMEC Summit PRIME Research Richard Bagnell' See you then!
Waxing UnLyrical
SEPTEMBER 29, 2017
Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.
Waxing UnLyrical
JUNE 26, 2013
The follow through analysis is essential to judging the efficacy of any plan. The amount you spend is dependent on your industry – do some research to understand what you should be spending. File all data in an easily accessible manner, whether a spreadsheet or some other method. Once your promotion is over, you need to: 1.
Waxing UnLyrical
MARCH 31, 2019
Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking.
Waxing UnLyrical
MARCH 19, 2013
Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.
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