Sherrilynne Starkie
AUGUST 13, 2012
According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. Related posts: Using social media for research: Social Capital 2012.
Sherrilynne Starkie
AUGUST 8, 2018
It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Google launches three new ways to tell data stories. Three new features in Google’s Data Studio make analysis and reporting easier.
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Sherrilynne Starkie
OCTOBER 25, 2012
Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).
Sherrilynne Starkie
FEBRUARY 13, 2018
Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too. A social media consultant spends a lot of time looking at data. It means looking at outputs, examining the data, doing the analysis and explaining insights clearly.
Sherrilynne Starkie
DECEMBER 21, 2018
According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. They are short, and he makes the concepts of data analysis really accessible. Podcasts great way to keep on top of social media and industry trends and news. The information he shares is useful.
Sherrilynne Starkie
JANUARY 8, 2018
Research Skills. Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Community Management.
Sherrilynne Starkie
JUNE 9, 2013
Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data. Good strategy is driven by data, research and analysis. It takes digging deeper into the data, past the top line metrics to get the real insight that matters.
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