Buzz Marketing for Technology

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

Data 100
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How important is real-time data? It’s all relative

Buzz Marketing for Technology

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? To an evolutionary biologist, real time could mean thousands of years of species development data. What do you want to accomplish?

Data 217
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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return. Yet, there is an answer.

Data 194
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Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." From KM4DevWiki. 5 Keywords.

Analysis 100
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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. Coding and identifying trends in the data. These gaps then require further data gathering.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225
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How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Our research provided insights into who is watching the show (moms!),