Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Ignite Social Media

DECEMBER 16, 2016

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60

Oktopost

APRIL 22, 2019

Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. Accuracy in both big-picture and fine-grained analysis. It takes a long time to set up and QA Altitude until you can trust the data,” writes one reviewer, “but it can yield great insights once fully set up.”.

Software 101

Software Marketing Analytics B2B 101

Twist Image

OCTOBER 18, 2011

" It goes on to cite additional data points that lead to a conclusion that while Social Media does spread the word and keep the TV brands in the spotlight, it doesn't have much affect on overall ratings. nielsen mckinsey company. active media. advertiser. advertising. advertising model. american pickers. battlestar gallactica.

iPad 104

iPad Nielsen Advertising Activities 104

Convince & Convert

AUGUST 7, 2011

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Buzz Marketing for Technology

JUNE 27, 2008

Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery, et.al, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities.

Skills 100

Skills Collaboration Education Software 100

Razor Social

MAY 15, 2019

One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Sentiment analysis helps you understand the opinions of your audience by identifying mentions of your brand on social media and then categorizing them as positive, negative, or neutral. Set up goals.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Joel Rubinson : Marketing decision making is inherently risky business.    80% of new products fail.

Research 40

Research Social Media Cymfony Sample 40

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. link] martin s.

Social Media 155

Social Media Radian6 Strategy SM2 155

Jon Loomer

AUGUST 29, 2018

Along the way, we’ll take a nerdy detour into segmented audience analysis. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. The data source they use depends on the location segment (i.e.

Facebook 166

Facebook Travel Mobile Comparison 166

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232

comScore Microblogging Analysis Nielsen 232

Keyhole.co

AUGUST 10, 2023

The trick is always to add your analysis and thoughts whenever something significant happens. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

The trick is always to add your analysis and thoughts whenever something significant happens. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buffer Social

JUNE 12, 2016

I went looking for data—and I think I found a few good answers. There’s a good blueprint in this data. The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Hubspot data scientist Dan Zarella researched the effect of authority in a Twitter bio.

Twitter 81

Twitter Strategy Instagram Facebook 81

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Start by gathering data on your target market. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing.

Hashtag 138

Hashtag Influencer Trends Industry 138

Ignite Social Media

SEPTEMBER 26, 2016

Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook cited data showing that 49% of in-store purchases are influenced by digital as one reason for the push.

Social Networking 60

Social Networking News Nielsen API 60

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Once you’ve determined your strategy, engagement data will help you measure how well your content is doing. Share Data with Advocates. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Start by gathering data on your target market. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing.

Hashtag 60

Hashtag Influencer Trends Industry 60

Convince & Convert

APRIL 14, 2015

And there’s some psychology and data behind writing an awesome headline that will help you capture attention and create a great first impression right from the get-go. Efficiency Gained: Optimizing your posts based on psychology and data means that the hours you put into creating content will get the best results for your effort.

Process 60

Process How To Team Publishing 60

Buzz Marketing for Technology

JUNE 27, 2008

In the same way, data retrieval on the Internet is conceived of as a combination of procedural skills (working with search engines) and of cognitive skills (evaluating data, sorting out false and biased data, and distinguishing between relevant and irrelevant data). The second strategy, in contrast, is skeptical.

Skills 207

Skills Education Telecommunications Journal 207

Buffer Social

AUGUST 9, 2016

Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district.

Advertising 40

Advertising Facebook URL Campaign 40

Sprout Social

APRIL 25, 2022

Most marketers want to see data before making strategy adjustments. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. As you build on your organic strategy, keep an eye on post-level performance data to see what’s driving the highest impressions and engagement.

B2B 123

B2B Instagram How To Marketing 123

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. They offer 2 products: Heartbeat and MAP.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. This is my attempt to change that.

Sites 96

Sites Industry Blogger News 96

The Realtime Report

SEPTEMBER 18, 2012

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. Tweets from both conventions numbered 13.5 million, up from just 365,000 four years ago. TV Audience Down.

Social Media 150

Social Media Nielsen Social Networking News 150