Social Media Strategies Summit

MARCH 6, 2024

Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site.

Social Media 215

Social Media How To Survey Analytics 215

Keyhole.co

DECEMBER 21, 2022

billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? Now imagine if your brand didn’t leverage such a powerful platform.

Analysis 52

Analysis YouTube How To Comparison 52

Keyhole.co

DECEMBER 5, 2022

But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. In this blog, we have compiled a guide to help you with the whys and hows of LinkedIn competitor analysis. To understand the market.

Analysis 52

Analysis LinkedIn Research How To 52

Keyhole.co

DECEMBER 7, 2022

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. Source: Uber.

Analysis 52

Analysis Twitter How To Comparison 52

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

The Realtime Report

AUGUST 1, 2022

Why It’s Critical To Learn Google Sheets For Your Future Career. You need to become a master of Google Suite, where you can use Docs, Sheets, and so much more. You need to become a master of Google Suite, where you can use Docs, Sheets, and so much more. The World Uses Google Sheets. Franco Colomba.

Google 91

Google Press Release Skills Construction 91

Sherrilynne Starkie

JANUARY 29, 2018

This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. An audit will include audience analysis.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? The big bonus is that you can filter all this data with behavior tags, or compare historical data. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Most are free and some have a free component to them.

Analysis 111

Analysis Tools Analytics SEO 111

Sprout Social

APRIL 3, 2017

Instead of trying to guess what works, you have a treasure trove of data to help you make informed decisions. More importantly, you have examples and historical data. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Gather Data.

Analysis 105

Analysis Social Media Hashtag Report 105

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. What’s the best approach for creating that strategic plan?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

MARCH 27, 2019

But don’t forget that your customers are more than just data points. Enter the world of sentiment analysis. Rather than let your customers’ emotions fall by the wayside, brands today can translate those feelings into actionable business data. What is sentiment analysis? How to conduct sentiment analysis yourself.

Sentiment 110

Sentiment Analysis Social Media How To 110

Devumi

FEBRUARY 18, 2015

How you can make a bit of sense of all this is through social media data analysis. Without good social media data analysis you may find your stumbling in the general direction of forward, rather than smoothly moving upwards with your follower numbers, mentions, and general brand reach. I personally use Google Docs.

Analysis 60

Analysis Data Social Media How To 60

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 106

Analysis Sentiment Marketing How To 106

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

BeingOptimist

FEBRUARY 2, 2024

Content Analysis and Optimization Rank Math Pro provides a powerful content analysis tool that helps you optimize your content for better search engine rankings. The plugin is designed to be intuitive and easy to navigate, even for beginners.

Features 116

Features Review SEO Engineering 116

Buffer Social

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’ The Google Business Profiles for popular locations in London.

Organization 96

Organization Google Real Estate Review 96

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Sentiment 111

Sentiment How To Analysis Review 111

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Small Business Mavericks

MARCH 16, 2015

Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. Analysis Is Only As Helpful As The Data You Get.

Analysis 70

Analysis Journal Compete Analytics 70

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 105

Sentiment Analysis Patterns Price 105

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 106

Data Brands Strategy Authentication 106

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 But NetLine’s data isn’t alone. Don't hate the gate.

Engagement 82

Engagement 82

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 19, 2023

This is where something like social media sentiment analysis can really save the day. The more data you can gather, too. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. All publicly available data is fair game.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 125

Social Media Sentiment Data Team 125

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JUNE 22, 2016

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Keyword analysis.

Data 102

Data Social Media How To ROI 102

Unmetric

AUGUST 2, 2016

If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis. Whitespace Analysis at Work.

Analysis 60

Analysis Content Airlines How To 60

Buffer Social

JULY 5, 2023

Why only SERP analysis doesn't cut it anymore Here's what's wrong if you limit your research to analyzing top-ranking pages. For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points.

Research 77

Research Google Newsletter Curation 77

Keyhole.co

JANUARY 17, 2024

Sentiment analysis Analyze the tone of online conversations to determine whether sentiments are positive, negative, or neutral. This type of analysis will make it easier to assess public perception, gauge customer satisfaction, and identify areas that may require attention or improvement. Tools used in social listening 1.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MARCH 28, 2024

Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience. Knowing how to generate this data will make all the difference in maximizing your post reach and engagement. Of course, hashtags are just one feature that can affect content performance.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110