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[Research] The Influence of AI on GTM Strategies

Convince & Convert

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Research 140
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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. VoC stage 2: Analysis. Customers aren’t on every platform.

Data 123
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Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? The big bonus is that you can filter all this data with behavior tags, or compare historical data. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Most are free and some have a free component to them.

Analysis 111
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 127
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Sales enablement and marketing: How to support your reps with data

Sprout Social

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 116
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

This information can be used to shape a data-driven strategy. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. New to data analysis?

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The state of social media 2023: Business leaders weigh in on what’s next

Sprout Social

Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media—so you can stay ahead of the curve and ahead of the competition. Nearly 7 in 10 leaders agree that social data is currently underutilized within their organization.