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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. The CMO will also want to know the data.

Research 265
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What I've Learned About Blogging Based On A Year's Worth Of Data

Jason Yormark

My analysis and thoughts follow. For those not familiar, Postrank is a nifty little WordPress plugin that provides some analysis into the social engagement factor of the content you create. Based on the data above, here is what I’ve learned: 1. This article alone still brings people to my site as shown in the keyword data above.

Data 184
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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. Gab Goldenberg and Steven Bradley came to the party and donated their site stats for analysis, thereby providing three data points for observable trends (along with my own site).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis.

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The GAP, ROI, and Awareness

Josh S Peters

Analysis So looking back at the evidence that was brought before me by the article I can conclude it isn’t a brand campaign. However, if you’ve been doing your due diligence you would know that based on your data each customer is worth an average of $4 due to what they buy from your free newsletter.

ROI 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers? Historical data seemed more robust as well. Historical data seemed more robust as well. First – What are the objectives? What questions are you trying to answer?