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Best Social Media Monitoring Tools

Bill Hartzer

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Tweet This!

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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Post on Google Buzz. Subscribe to the comments for this post?

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.