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Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

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U-M Researchers Train Tech Tool to Find Relationship Clues from Written Conversations

The Realtime Report

New research from the University of Michigan and Nokia Bell Labs has used crowdsourcing and a tech tool to detect how these characteristics are expressed in everyday language and how they shape social dynamics. Image by Gerd Altmann from Pixabay. By examining 160 million Reddit messages, 290,000 email messages from the defunct Enron Corp.,

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. Structure this like a traditional SWOT analysis. Do your research (AKA a competitive analysis). For example, your persona describes busy, time-starved parents who dislike spending too much time on weeknight meals.

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Can You Trust Social Media Sources?

Net-Savvy Executive

Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Common words as brand names pose a similar challenge (I always like the examples of Apple and Orange, because it's the one time you really can compare them).

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What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If it's human, is it by your user, by a vendor analyst, or crowdsourced? It's not sufficient simply to check the right boxes, especially with sentiment analysis.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

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7 Ways to Take the Media World by Storm

Convince & Convert

Buy a Media Company: Do an analysis on the media companies in your industry. For crowdsourcing , look at Crowdsource. For example, we did this in the content marketing niche in 2007. Do you have an example of a small company that has pulled this off successfully? Don’t fall into that trap.