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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.