Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement
Socialmedia.biz
JANUARY 14, 2020
Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). In a global meta-analysis of video advertising data, Facebook discovered your message is 1.23x more likely to be remembered when you make your brand identifiable in the first 3 seconds of a video ad.
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