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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Examples: cpc, organic_social. Includes experts tips for proving ROI.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

On-Page Analysis – Receive graded on-page keyword targeting. Keyword Difficulty & SERP Analysis – Uncover opportunities, determine how challenging it is to rank for a keyword, and get a powerful analysis of your competitive landscape. SEO Competitor Analysis. Social Media Monitoring.

SEO 167
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SEMRush Review: How to Beat Competitors in Search

Razor Social

SEMrush is a website analysis tool to help you analyze and optimize SEO strategies. You can download the report produced by SEMrush as a pdf and also change the date ranges so that you can see progress over the last year or two. This is the screen I see: Keywords Social Media Today is ranking for. SEMRush Review Summary.

Review 68
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10 Best Facebook Competitor Analysis Tools

Keyhole.co

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. According to reports , Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives 80% of all US social referrals.

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9 Essential Social Media Metrics To Track In 2023 [+ 6 Best Tools]

Keyhole.co

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 52