Mindjumpers
JANUARY 25, 2013
but a deeper analysis will provide marketers with more valuable business insights. That metrics’ value lies in the possibility of real-time content analysis and its influence. It can also open doors for crowdsourcing: the next metric in our list. Crowdsourcing. Business intelligence.
Writtent Blog
MAY 28, 2013
If you ever want to really annoy a marketer, tell them that content is low cost marketing. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing.
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Net-Savvy Executive
MAY 7, 2012
Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Junk mail for hormones and drugs in email, junk comments on blogs, junk blogs, trashy web sites—the costs are so low that even microscopic conversion rates are profitable, so it persists.
Net-Savvy Executive
MAY 9, 2012
Garbage in, garbage out, so how do we catch the garbage before it becomes part of the analysis? Developers of social media analysis platforms work to eliminate spam from their results, and spammers develop new tactics to dodge the filters. The social media analysis equivalent is to process it all, so what would that look like?
Convince & Convert
AUGUST 7, 2012
Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Crowdsourcing, when done properly, can play a pivotal role with your content marketing.
Buzz Marketing for Technology
JULY 7, 2008
Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Even if you do change behaviors, I’m not convinced you’ll know why or that it is sustainable or that the cost model you put in place is sustainable. crowdsourcing.
Techipedia: Tamar Weinberg
JULY 29, 2010
Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money.
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