Webbiquity SMM

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

Sentiment 142
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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Return to Google for competitive analysis. Social media is a huge marketing channel that helps you reach a wider audience at an affordable cost compared to traditional modes of advertising. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. Keep Tabs on the Competition.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The solution is to put a human face on your brand as a part of personalized B2B marketing , a marketing technique based on customer analysis that helps brands deliver highly relevant messages and product offerings. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases.

B2B 259
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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? They get it.

ROI 193
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. There’s no cost to get started. By Peter Caputa. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. Your blog is your place to be YOU; to be a real person.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools. Calculating ROI with any precision is problematic, but there are still many aspects of social media which can and should be measured. Share this on Bebo. Share this on Facebook.

SM2 187