Small Business Mavericks

AUGUST 27, 2014

Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Stick to manual CPC bidding and potentially enhanced bidding. Ensure your ads show every time users search for your keywords. Apply ad scheduling that fits your business objectives.

Adwords 121

Adwords Campaign Tips CPC 121

Small Business Mavericks

MAY 8, 2011

Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week. For everything you do in your business, there is a cost-benefit analysis. One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day.

Small Business 170

Small Business Case Study Press Release Adwords 170

Small Business Mavericks

MARCH 11, 2015

A recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. This is part of the cost of doing business online, and it is definitely worth the investment. Did you see this Google+ post by Gary Illyes?

URL 70

URL Engineering SEO Issues 70

Small Business Mavericks

JANUARY 15, 2015

Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. There’s a free 58-page e-book with all the results plus analysis and commentary for those who learn best reading.

Survey 70

Survey Examples Analysis Small Business 70