Sherrilynne Starkie

JANUARY 29, 2018

Effective social media analysis takes the right combination of hard skills and softer aptitudes. A social media consultant brings other aptitudes to the analysis piece too. Curiosity and creativity drive analysis in surfacing relevant trends and patterns. An audit will include audience analysis. So is adaptability.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis. need for screenshots.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

AUGUST 17, 2013

The traditional news media is on its knees…revenues don’t come close to being able to support the costs of quality reporting and we’ve barely begun to see how the paucity of hard news coverage is affecting young Canadians’ view of their world. ” What we have now certainly isn’t working.

News 271

News Wikipedia Analysis Industry 271

Sherrilynne Starkie

JULY 3, 2018

Sometimes it’s a little tougher to fight your corner on awareness objectives because they are seen as a cost not a revenue generator. For instance, I did an analysis of media coverage for certain issues. Sentiment analysis is another. Public awareness research is always the gold standard. Where there more stories?

Policies 231

Policies Project Metrics Sentiment 231