Dave Fleet

article thumbnail

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While impressions/reach aren’t publicly visible numbers, Fangager put out an analysis of the “ 100 most engaging brands on Facebook ” late last year, showing that even the engaging brands generally had between 0.3% Whether this will be cost-effective remains to be seen. Sound crazy?

Content 375
article thumbnail

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Old page: New Page: The uproar has done more than just mire the reputation and Facebook page of the magazine; it has also cost them advertisers as some have apparently pulled their ads in protest. It also turned into a mainstream media story as numerous outlets (including the Washington Post and the Guardian) picked-up on the controversy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Reflections on the changing digital agency environment

Dave Fleet

In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. Low-cost content production is gaining traction. Sorry, Quebec.

Mobile 105
article thumbnail

Forrester: Email and search drive online sales, not social

Dave Fleet

What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about cost avoidance? What about customer retention, loyalty and advocacy?