Pam Moore

MAY 22, 2017

Let's flip this conversation around. Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). Remember, that human being you need to connect with on the other end of that tweet, post, pin or video? Yes, that is the person you need to be thinking about. Supporting Resources: Know Your Audience!

Training 167

Training Influencer Team Analysis 167

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. If you really want to go beyond sentiment analysis you need to use semantic analysis.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

Process 205

Process Analysis Compete Data 205

Pam Moore

JUNE 27, 2016

Why your problem in achieving your results using Facebook advertising may not be Facebook but other issues with your digital platform and conversion funnels. Why you must focus on your conversion funnels as a top priority before wasting time and money on Facebook advertising. 50 Ways to Inspire Your Audience (white paper).

Advertising 122

Advertising Facebook ROI Training 122

Pam Moore

JUNE 8, 2017

Relationships are human to human and are not based on cookie cutter conversations or content frameworks. Worksheet: Download our POST audience analysis worksheet to help you identify and prioritize your top audiences. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

MAY 9, 2016

Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Your Logo is Not Your Brand – Brand Strategy in a Nut Shell . SoundCloud.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

JANUARY 4, 2017

You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Get use to it. You must do your homework.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Sentiment Analysis: An analysis of the temperment around posts about your brand. Focus instead on adding real value to the conversation. That will be far more effective than spamming your solution into random conversations. ?

Brands 75

Brands B2B SEO Influencer 75

The Realtime Report

DECEMBER 27, 2012

First, define the online conversation you need to be a part of using keywords. Try getting out of the box by considering lifestyle-related conversations. Use those keywords to find the people who are leading the conversation you are interested in and create your list of influencers.

Influencer 195

Influencer Products Marketing How To 195

Convince & Convert

AUGUST 18, 2011

You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). Free social analytics white paper.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Pam Moore

APRIL 28, 2017

This is the fourth podcast episode in a series of conversations that will cover influencer marketing in detail. Supporting Resources: Audience Analysis Worksheet. How to Build a Social Business Strategy & Plan (white paper). How to decide if you should compensate influencers for their time. Need more help? SoundCloud.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

OCTOBER 3, 2016

They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Marketing Training Skills 167

Webbiquity SMM

MAY 23, 2011

Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. White paper downloads. Landing page conversion rates. Digging into the results publicized in these case studies, what does B2B success look like?

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 60

Brands Strategy Small Business Authentication 60

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

APRIL 11, 2012

I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

MAY 6, 2019

We help brands of all sizes (from startups to enterprise Fortune 10 brands) identify their industry and brand influencers, then build and execute a strategy to inspire them with epic content and conversations to nurture authentic relationships and create loyal brand evangelists! 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Take for example your classic white paper. The question is – What is the appropriate level of budget to support social media for a B2B company?

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

SEPTEMBER 23, 2016

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). Brand Humanization in a Nutshell. Welcome to the Inspiration Age.

Data 60

Data Social Media Brands Authentication 60

Mindjumpers

MAY 15, 2012

The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom. So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Sprout Social

JULY 1, 2021

Low conversion rate. Going hand in hand with the long time in each sales stage is the conversion rate. But more importantly, it helps guide your buyer persona, build your content strategy, conduct a competitor analysis and more. Because so much time is spent gathering info, it means that a lot of content is also being consumed.

B2B 122

B2B SEO Travel Hubspot 122

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

FEBRUARY 1, 2011

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Conversion and Measurement Tools Will Force Social Media to Evolve. Trends to Watch in 2011. Organizations Will Become Publishers. Organizations Need to Better Understand Demand and Fulfillment Funnels.

Trends 124

Trends scribd Skills Training 124

Webbiquity SMM

FEBRUARY 16, 2016

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. eMarketer ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Tips Marketing Social Networking 60

Laurel Papworth

APRIL 28, 2011

in either race registration conversions or ad impressions. This is based on an analysis of several factors, but the following 4 things really drive it: 1) 130 = average friends/user. 3) 1.3% = Conversion rate (originating from FB); [2.9% 3) 1.3% = Conversion rate (originating from FB); [2.9% per shared link. PowerReviews.

Facebook 110

Facebook Directory Statistics Review 110

Proactive Report

DECEMBER 30, 2010

Listening to the conversation is a given; digging into that data and extracting actionable insights that can drive content strategy and engagement is a skill PR folk have to master in 2011. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles.

Data 75

Data Social Media Case Study Skills 75

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Marketing 60

Bare Feet Studios

JANUARY 25, 2011

It’s a decent question to ask, either formally via a survey or informally in conversation one at a time. It’s one more line item of market research that will inform the cost-benefit analysis of developing your own app. Become a systems analyst to trigger your own brain cells to think in this new direction.

Social Media 52

Social Media Smart Phone Trends Policies 52

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis.

Analysis 99

Analysis Industry Social Media How To 99

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. and the various methods from Cognitive Edge / Dave Snowdens work for narrative elicitation, capture and analysis to uncover the real impact of KM work. By Darcy Lemons on June 23, 2008.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. Intranet (Finding ROI) White Paper. E-mail fatigue has become a common business complaint. Other study findings: Ã? Technology Vendors. Other Blogs & Articles.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

ProBlogger

NOVEMBER 11, 2014

Have a conversation. Headlines still need to be catchy in B2B writing, but business people are more likely to want data-driven analysis and results. Use white papers, government figures, research studies, and professional publications to prove your point. Make an outrageous statement. Provide credible supporting evidence.

Content 55

Content B2B How To Reputation 55