Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Strategy Radian6 SM2 155

Buffer Social

JUNE 12, 2016

Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. The research study included an interesting breakdown of the classification of tweets. Informers — Users who post updates that are mostly information-sharing.

Twitter 81

Twitter Strategy Instagram Facebook 81

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Another study shows that 64% of sales reps who engage in social selling hit their team quota.

B2B 145

B2B Survey ROI Metrics 145

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Here you can start tracking their conversations. No need to bounce around the web looking for the conversations my users, buyers, and potential customers are having. Get involved in the conversation.

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. 5 strategies for a captivating social media conversation by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

In the works of Eshet-Alkalai ( 2004 ) and Eshet-Alkalai & Amichai - Hamburger ( 2004 ), the very first steps are taken in the necessary direction: the integration of different digital skills into a coherent framework, and their testing in empirical studies. The second strategy, in contrast, is skeptical.

Skills 207

Skills Education Telecommunications Journal 207

Convince & Convert

APRIL 14, 2015

Read the full case study of how Raven Tools creates consistent content. Norman Nielsen Group covered this topic on Web design , and loosely translated, this is what it means for your blog: If readers like one post on a blog, they’re more likely to judge the entire blog favorably in the future. It’s the halo effect.

Process 60

Process How To Team Publishing 60

Sprout Social

APRIL 25, 2022

A recent Forrester study found that short-form video plays a major role in the B2B buying process. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. If anyone knows anything about conversions, it’s the Unbounce team. But that couldn’t be further from the truth.

B2B 121

B2B Instagram How To Marketing 121

Convince & Convert

APRIL 22, 2010

But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless. In either event, your job in this circumstance is to create conversation. Many of the conversations happening now are just as you point out in your last section — two different languages or different conversations.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

Sites 96

Sites Industry Blogger News 96