Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

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Keyhole.co

JANUARY 16, 2024

Social listening is a simple-to-use and highly effective technique for competitor analysis. Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. 4 Benefits of social listening for competitive analysis 1.

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Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words.

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Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Analytics Conversation Brands Sentiment 84

Keyhole.co

OCTOBER 10, 2023

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. For example, let’s say your brand is selling creatine supplements. Thus, they are more likely to spark social conversations around creatine benefits for workout routines.

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Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

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Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

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Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. For example, if a marketer at Sprout Coffee Co. Millions of conversations happen on social media every day. It’s only natural that it might cause some analysis paralysis.

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Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

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Keyhole.co

DECEMBER 21, 2022

While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? YouTube competitor analysis is the evaluation process of your YouTube content with that of your competitors. Here are some notable benefits of conducting a YouTube competitor analysis: 1.

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agora pulse

FEBRUARY 19, 2020

Google’s database of facts) and the semantic analysis to see more than a string of words but also the context and the intent behind each query. Finally, both BERT and Google Hummingbird manifested one obvious trend: the move to conversational marketing. Your overall digital strategy should do the same.

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Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Direct Marketing Observations

JANUARY 12, 2018

Additionally and theoretically, by ‘owning it,’ you should now know by default the answers to the below questions that slightly resemble a SWOT analysis: What makes your company great? If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you.

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Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

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Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Some key conversations may even slip through the cracks.

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Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

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Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

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Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? You know what country they are from and what pages they have viewed so you can strike up a conversation with them. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Analyze your website traffic with Lucky Orange.

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Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. For instance, in the above example where a customer complained about receiving raw chicken, Wendy’s was quick to acknowledge the issue and asked for the specific location details to further assist the customer.

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Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

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Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

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Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social and Logical

DECEMBER 3, 2010

Research psychology has defined a framework called ABA (applied behavioral analysis). Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. This is why regular content and conversations through social media matter are important. So, how can this be accomplished?

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Analysis Social Media Course Research 186

The Realtime Report

MAY 1, 2020

U-M Researchers Train Tech Tool to Find Relationship Clues from Written Conversations. In particular, the researchers wanted to find out if conversations could provide insight into knowledge, wealth, education and mental illness, including suicide. Image by Gerd Altmann from Pixabay. wealthy or deprived).

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Convince & Convert

MARCH 7, 2024

For example, set joint targets for market penetration, customer retention, or revenue growth. You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth. Tip on using AI for market research and analysis.

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Sprout Social

AUGUST 19, 2021

3 social commerce examples you can learn from. Oh Polly has wasted no time, setting up themed collections with scroll-stopping images that build trust with consumers and drive conversions. Savvy sellers can use this information to confirm the existing voice of customer research against real examples.

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Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

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Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Pam Moore

APRIL 2, 2024

Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. minute video is packed with practical tips, real-world examples and actionable strategies that you can implement right away to supercharge your marketing efforts with AI.

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agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Perform a competitive analysis. Table of Contents. Leverage customers.

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Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. Common measures include engagement (likes, comments, shares), follower count, post reach, impressions, clicks, and conversions.

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Sprout Social

OCTOBER 19, 2023

Planning ensures that you don’t miss crucial conversations among your target audience. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. These are the candid conversations that are eye-opening but often fly under the radar. Monitoring requires active listening and timely action.

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