agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Those empty metrics are some of the easiest and most common numbers to feature in your social media reports. From Facebook and Instagram to Twitter and LinkedIn, follower numbers can reflect growth on your social media channels.

Metrics 106

Metrics Social Media Content Analytics 106

Adam Sherk

OCTOBER 7, 2014

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. Google Trends.

Analysis 241

Analysis Research Trends Tools 241

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

Social Media 144

Social Media ROI Social Media Management URL 144

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

Social Media 145

Social Media How To Metrics URL 145

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? If you want a close-up of user behavior on your site, there is a great heatmap functionality that lets you enter the URL of any page on your website. Understand the optimization of your site for Social Sharing. Form Analytics. Recordings.

Analysis 111

Analysis Tools Analytics SEO 111

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5

Social Media 91

Social Media Tools Price Hashtag 91

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to test content marketing programs.

Campaign 60

Campaign Social Media Content How To 60

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Rebekah Radice

FEBRUARY 25, 2019

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? That’s why I teamed up with SEMrush for a series called, Social Chat 2.0. How to Turn Your Social Media Traffic Into Sales. SEMRush Social Chat Recap. And who wants to be sold?

Social Media 127

Social Media How To URL eBook 127

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. What makes a post “successful,” though? The more Likes, the better. Shares and hashtags.

Social Media 123

Social Media How To Metrics Analytics 123

Razor Social

JULY 13, 2017

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. Use Google Campaign URL Builder.

Social Media 111

Social Media URL How To Analytics 111

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. Contents of this Guide.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. In short, yes.

Organization 101

Organization LinkedIn Strategy Social Media 101

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 95

Publishing Tools Brands Facebook 95

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Buffer Social

JUNE 9, 2023

We initially wanted to leave the Content Writer role open for two weeks to receive applications but decided to shorten it to one week because of the incredible response we received. In the end, we had 1,518 applicants for the Content Writer role in one week. This was both exciting and a little overwhelming.

Applications 69

Applications Content Sample Samples 69

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. consumer’s purchase path.

Social Media 148

Social Media URL Conversation Report 148

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Razor Social

OCTOBER 23, 2018

Creating really good quality content on a consistent basis is hard work. And…creating content that is going to perform well for you in the search engines is even harder. The amount of content produced is growing all the time. Why am I writing about content optimization? Optimize content for sharing.

Content 94

Content How To Social Graph SEO 94

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.). The last section under Audience Analysis is “Behaviors”. Top hashtags.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 100

Data Social Media How To ROI 100

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Forums 62

Forums Reddit Analytics Sentiment 62

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Content How To Software 164

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? They also create valuable associations among individual videos, improve user engagement, and act as individual content assets that are able to rank in organic search. Three Ways to Use Playlists for Social Media Marketing. You should!

YouTube 113

YouTube Marketing Curation URL 113

Keyhole.co

FEBRUARY 5, 2024

In this article we’ll cover nine major areas to focus on, with tips on how to optimize your content. Well, it’s really just a fancy way of describing an analysis of your LinkedIn profile with the aim of enhancing its performance. These are two things you need to figure out in order to craft the best content for LinkedIn.

LinkedIn 52

LinkedIn How To Privacy URL 52

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Rebekah Radice

APRIL 20, 2015

Are you using social media to market your business , but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place.

Social Media 136

Social Media Social Networking Training System 136

Kikolani

OCTOBER 29, 2012

Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is a guest post by Siv Rauv.

Blogger 159

Blogger Social Media Tools Disqus 159

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206