Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. URL shortener. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 3, 2021

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. They’re required by Google Analytics.). Campaign content. You can create UTMs using the Google UTM generator, then paste the links into your social media posts.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? It is becoming more and more popular for search, with 40% of Gen Z using TikTok for search instead of going to Google Maps or Search.

SEO 52

SEO Content Hashtag Trends 52

Razor Social

OCTOBER 23, 2018

Creating really good quality content on a consistent basis is hard work. And…creating content that is going to perform well for you in the search engines is even harder. The amount of content produced is growing all the time. Why am I writing about content optimization? Optimize content for sharing.

Content 94

Content How To Social Graph SEO 94

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? I thought I’d share some of my favorites that are well suited to editorial content sites. These real-time analytics platforms are among the most popular with news and content sites. Competitive Analysis. Social Crawlytics.

Analytics 240

Analytics Publishing Social Media Tools 240

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

SocMed Sean

DECEMBER 30, 2018

I considered breaking this up into ten separate posts because there truly is enough content to justify each topic having its own post. –Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing.

WordPress 208

WordPress Tips URL Widget 208

agora pulse

JUNE 11, 2019

Social media growth might not mean much if your followers don’t engage with your content or you don’t attract your target audience. They might prove that a large number of people saw your content. Whether you share links to products, blog content, or sales pages, tracking click-throughs lets you monitor the traffic you generate.

Metrics 106

Metrics Social Media Content Analytics 106

Kikolani

SEPTEMBER 12, 2011

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics.

Case Study 163

Case Study Analytics Google Study 163

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. Even so, not all backlinks are good for SEO.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. Even so, not all backlinks are good for SEO.

Metrics 60

Metrics Analysis SEO NoFollow 60

Keyhole.co

FEBRUARY 5, 2024

In this article we’ll cover nine major areas to focus on, with tips on how to optimize your content. Well, it’s really just a fancy way of describing an analysis of your LinkedIn profile with the aim of enhancing its performance. These are two things you need to figure out in order to craft the best content for LinkedIn.

LinkedIn 52

LinkedIn How To Privacy URL 52

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Have you ever shared an article with your best friend via WhatsApp?

Forums 62

Forums Reddit Analytics Sentiment 62

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Content How To Software 164

Direct Marketing Observations

FEBRUARY 17, 2011

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. I look at the URL under each search result. I’m using Google search results as the prime example here. I get that.

Content 162

Content Curation SEO Adwords 162

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. In fact, all Google properties cumulatively only have a listing in 36.26 percent of all the URLs.

Wikipedia 60

Wikipedia Google URL Adwords 60

Razor Social

OCTOBER 11, 2017

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your competition in the content marketing game? Content plus tools equals higher ROI!

Tools 111

Tools Tips Content Marketing 111

agora pulse

JULY 16, 2020

They also create valuable associations among individual videos, improve user engagement, and act as individual content assets that are able to rank in organic search. Share your playlist URLs. Semantic analysis tools like Text Optimizer will help you identify some neighboring topics to build your playlists around.

YouTube 113

YouTube Marketing Curation URL 113

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. I’ve never used a content calendar or automation tool (although some of them can be useful). Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar.

WordPress 147

WordPress Analytics Comments Google 147

Bill Hartzer

JANUARY 14, 2011

If you are looking for a web site called “ Cake Central “, then you probably don’t want to perform a Google search today. Apparently Google thinks that a web site called Beerby.com is ranking Cake Central, a popular wedding cake web site, first in the search results for this brand search. Post on Google Buzz.

Google 96

Google URL Technorati Yahoo 96

Razor Social

MARCH 23, 2017

Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. Backlink analysis is important for SEO, but the process can be pretty time-consuming. Backlinks from websites with high DR are always more valuable.

Review 99

Review NoFollow How To URL 99

Rebekah Radice

JANUARY 7, 2019

It’s a review of engagement, content, community, and your competition. Impressions: how many times your content is displayed. Website Clicks: number of clicks through to your content. Video, images, text – what type of content performed best across each channel? Use Google Analytics to find this information.

Social Media 145

Social Media How To Metrics URL 145

Razor Social

JULY 13, 2017

Google Analytics can help you understand and analyze referral traffic coming from different social media channels. However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. Use Google Campaign URL Builder.

Social Media 111

Social Media URL How To Analytics 111

Pam Moore

APRIL 6, 2019

know what content will drive social conversation, conversion and ROI? How to test content marketing programs. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. Supporting Resources: 2019 Content Marketing Editorial Calendar Template.

Campaign 60

Campaign Social Media Content How To 60

Socialmedia.biz

JULY 28, 2016

We’ll list 10 awesome content marketing tools that will definitely improve the way you work. Your entire content marketing campaign can take a whole new direction when you start using it, since it will inform you about the effectiveness of your headlines, page titles, and SEO strategies. Google Alerts: Keep up to speed.

Tools 60

Tools Content Marketing HootSuite 60

Kikolani

DECEMBER 8, 2015

If your website is receiving reduced web traffic or the present strategy in place is not working as efficiently as it once did then you probably have been penalized by Google. Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Why did we get the Penalty?

Google 82

Google Domain Name Directory Engineering 82

agora pulse

SEPTEMBER 23, 2020

Here’s how to run competitor analysis. But if you need to hit goals, then you need to be focused … Creating content for 10 channels is not the way to do that. Google Analytics shows businesses where their leads are coming from and how this translates into sales made. Do this for each channel then date and save them.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. And, downvoted content receives less exposure.

Reddit 100

Reddit Brands Meme Forums 100

Rebekah Radice

FEBRUARY 25, 2019

Everyone on our panel is actively involved in the content, promotion, and conversion aspect of their business and have brought their top social sales strategies to us today. When we go into our Google Analytics , we can see the traffic’s coming in from Facebook, from Twitter, from Google search, from other websites.

Social Media 127

Social Media How To URL eBook 127

Hootsuite

NOVEMBER 2, 2020

Set your parameters, then choose Google Sheets or.csv file and click download. Toggle between Overview, Revenue, Discovery, Audience, Interactive Content, and Playlists. Use these insights to inform your content and community management strategies. Other sources include Direct URL or External. YouTube metrics explained.

Metrics 145

Metrics Analytics YouTube How To 145

Kikolani

APRIL 27, 2010

It can therefore be surprising that many professionals have online sites where the website content is stale and in desperate need of a refresh. Just as a department store changes its window displays on a regular basis so as to keep their customers’ interest engaged, so should an online site regularly update its look and content.

Content 133

Content URL SEO Case Study 133

Keyhole.co

NOVEMBER 6, 2022

Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Google Alerts. Best of all? Price: Custom. Price: Free.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21% of our traffic comes from dark social sources.

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

SEPTEMBER 30, 2020

In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. Build out a mix of engaging organic content.

Organization 102

Organization LinkedIn Strategy Social Media 102