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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Given that 71% of consumers with purchasing intent find Facebook video ads relevant to their interests, brands now have the opportunity to drive actionable, bottom-line results by creating and promoting audio-visual content that appeals to their audience. Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90
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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. Episode Highlights.

Feed 167
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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. Through your analytics.

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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52
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When Is the Best Time to Post on TikTok in 2021?

Hootsuite

Does posting at a particular time or a specific day of the week get your content in front of more people? Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people. It gives you a clear overview of which days were the busiest for your content.

Patterns 137
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Short-Form Video: The Secret to Standout Influencer Campaigns

Ignite Social Media

One of the most effective forms of influencer content is short-form, eye-catching video. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts. Align video content to campaign goals – Show how products are used, etc.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 111