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10 social media monitoring tools to inform your campaigns

Sprout Social

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds.

Campaign 125
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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. The information discovered during an audit will then inform the social media strategy development. How do you do target audience analysis?

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How to use ephemeral content in your marketing strategy

Sprout Social

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 116
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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. Episode Highlights.

Feed 167
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? This tool also allows you to monitor your own social media posts and run competitive analysis. Best of all?

Tools 52
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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). What is AI analytics?

Analytics 113