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How to optimize your marketing budget: Do more with less

Sprout Social

Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis. Powerful integrations : Integrations with other tools, like Salesforce , will enable you to access, share and manage data for 360-degree view of the customer.

Marketing 129
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HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? Content Management System (CMS). Traffic analysis. It also had the first known form of people-elected government (voters didn’t include women or slaves). Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Employee Advocacy.

Hubspot 110
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. You can tell if they’re happy or upset by their tone.

Examples 101
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7 Ways to Take the Media World by Storm

Convince & Convert

Assign an editor to help them tell a story that works for your content marketing program. Buy a Media Company: Do an analysis on the media companies in your industry. Have a team discussion about which ones are the best fit for your content marketing program. For content management , look at something like Compendium.

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Out With The Old…Rethinking Outdated Intranet Portal Models Part I – Introduction

SocMed Sean

“Traditional” intranet portals that are simply presentations layers with a back-end content management system just don’t cut it anymore. Instead, organizations want their employees to generate peer-to-peer content using 2.0 All of this spells opportunity for Intranet pros looking to make changes.

Wiki 133
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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

is a content curation platform that discovers relevant content for you based on topic and keyword inputs. InboundWriter’s software suggests what to write about by identifying popular topics and helps you make your content more effective through automated keyword research. Try it for free. Then select a paid plan.

SEO 111
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Computer Security for NGOs

Little Web Giants

If you use website traffic analysis tools such as Google Analytics or Piwik, you should also have a page on your site that explains to your users how they can opt out of tracking. If you use Google Apps for Work, or other intranet style software, you can set up these user roles and assign your staff to them.