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How to optimize your marketing budget: Do more with less

Sprout Social

For example, your SEO team may aim to increase domain authority through backlinks. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Marketing talent: Influencer relationship managers, content creators and creative editors.

Marketing 131
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WordPress vs Drupal: Which CMS is Right for Your Site?

Idaconcpts

Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. So where do these two systems stack up in comparison? SEO can be improved using Yoast. Ease of Use. Winner: WordPress.

Drupal 70
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[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

–Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. Do a deep-dive analysis of each of your plugins and ask yourself the following questions: Do I really need this plugin? Bad for user experience, bad for SEO.

WordPress 208
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

iPad 129
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Website Migration: 26 Considerations for Migrating to a New Website

Razor Social

Before you start the migration process you need to perform the analysis of your existing website’s traffic. Optimize the content for SEO. When you move to a new website you may find that some of the existing content is not optimized correctly. Or… you are changing the content on some of the pages.

URL 63
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7 Ways to Take the Media World by Storm

Convince & Convert

Assign an editor to help them tell a story that works for your content marketing program. Buy a Media Company: Do an analysis on the media companies in your industry. Have a team discussion about which ones are the best fit for your content marketing program. For production , look at DivvyHQ , Kapost or InboundWriter.

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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. It’s of the free SEO tools.

SEO 111