#measurePR Recap (July 2016): Smart Reporting
Waxing UnLyrical
AUGUST 3, 2016
So how can PR pros move beyond impressions and report “smart” metrics? Some are very specific, e.g., app downloads. We then had some fun with the question that asked, “What is the most boring, useless PR report you’ve ever seen?” A7: If you find PR reporting & measurement difficult, you’re in good company.
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