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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Content 142
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Campaign Analysis. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 136
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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Content 130
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

We train and consult with brands big and small – from well-funded startups to Fortune 10 brands. We know they are highly engaged in other ways which includes up to 100,000 downloads of our podcast per month, a 58%- 83% conversion rate on all of our landing pages that offer free resources, templates and more. Chances are you would not.

Feed 167
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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

The best-known KM process models are Nonakas four-step knowledge creation process -- codification, enhancement, internalization, sharing -- and the consultants megaprocess model -- acquire, store, add value, apply/deploy. Downloadable Excel File. Darwin Magazine. Grist Magazine. Renewal Consulting. SEARCH SITE.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. I’ve been working in consulting for a little less, but it’s my job. And Chris is right: while seen as a kind gesture by the giver, it’s exploitative.

Products 267
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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. link] Zack Nice analysis! link] Zack Nice analysis!

iPad 136