Waxing UnLyrical

FEBRUARY 25, 2013

Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. Finally, if you like the typical downloadable transcripts I typically post, here’s the #measurePR transcript for Feb. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. You use predictive analysis and content intelligence to inform your decisions.

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Waxing UnLyrical

AUGUST 3, 2016

Some are very specific, e.g., app downloads. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. See” you there!

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