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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

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How to Save the World

Buzz Marketing for Technology

Abuddhas Memes. Impact Analysis. benchmarks,quantitative analysis. want to see more: - constructive criticism, reaction, feedback. Understanding Our Culture and Ourselves. Understanding How the World Really Works. Imagining Other Possibilities: Creative Works. BLOGS & RESOURCES I READ. Artists & Dreamers. Barb Klaser.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Abuddhas Memes. Impact Analysis. benchmarks, quantitative analysis. benchmarks, quantitative analysis. want to see more: constructive criticism, reaction, feedback. The Environment. Working Smarter. Blogs & Technology. Arts,Science,Health,Culture. Politics & Economics. Creative Works. BLOGS & RESOURCES I READ.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Abuddhas Memes. Freedom 2004 Meme Project. Freedom 2004 Meme Forums. benchmarks, quantitative analysis. benchmarks, quantitative analysis. want to see more: constructive criticism, reaction, feedback. Business - Innovation, Entrepreneurship, Knowledge Management. Creative Works. Politics & Economics.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Abuddhas Memes. Impact Analysis. benchmarks, quantitative analysis. benchmarks, quantitative analysis. RECENT POSTS BY CATEGORY. New Technology.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Abuddhas Memes. Impact Analysis. benchmarks, quantitative analysis. benchmarks, quantitative analysis. RECENT POSTS BY CATEGORY. New Technology.

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