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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks.

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? I have been reading "Constructing Grounded Theory" by Kathy Charmaz for my dissertation. One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. They provide insights that can inform an entire business strategy.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Algorithmic bias and discrimination Since it learns from data, a poorly constructed or trained AI can demonstrate bias against underrepresented subsets of data. For example, a group of artists filed a lawsuit against Midjourney and Stability AI in January 2023 claiming the tools infringed on the rights of millions of artists.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

This unique and now patented capability allows companies to discover the entire competitive landscape for a group of keywords, what percentage of the keywords in the group they rank for, and the number of keywords for which they rank. The system of claim 11, further comprising performing a compliance analysis for the entity.

SEO 98
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What’s next? 8 career paths for social media managers

Sprout Social

If you’re interested in community management and looking for a great resource to answer questions like the one above , check out the CMX Hub group on Facebook to connect with other like-minded social pros. To be successful in this role, you should have a strong foundation in writing, research, data analysis and project management.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144