Proactive Report
MAY 6, 2010
Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. The media panel at the PRSA conference made it clear that they are expected to provide muh more than just a print story today. One of the keynote panels was about the media and their needs in today’s Web 2.0
Proactive Report
MAY 6, 2010
. Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. The media panel at the PRSA conference made it clear that they are expected to provide muh more than just a print story today. One of the keynote panels was about the media and their needs in today’s Web 2.0
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Razor Social
MAY 15, 2019
Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. According to Nielsen, 92% of consumers trust recommendations from brand advocates.
Buzz Marketing for Technology
JUNE 27, 2008
Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery, et.al, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities.
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Others will be presented at our annual conference at the end of March.
Convince & Convert
SEPTEMBER 21, 2010
Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?
Buzz Marketing for Technology
JUNE 27, 2008
These include among other things, a thorough analysis of the skills and their nature, their interrelationships, and the resulting implications for educational and technological developments. For socio-emotional literacy: Content analysis of inputs of participants in a chat session. The second strategy, in contrast, is skeptical.
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