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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

Research 183
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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data.

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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

. – Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. Reporting & Analysis. – Analyze website performance, trends and click stream path activity to provide data driven business insights leading to improvements to the website experience. .

SEO 136
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.

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Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. This Equation Research study reiterates what several others have found: the biggest barrier to a company starting a social media program is a lack of knowledge. Just forget it.

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Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. This Equation Research study reiterates what several others have found: the biggest barrier to a company starting a social media program is a lack of knowledge. Just forget it.

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28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. And according to a recent study by ComScore , more than 80% of U.S. According to a Pew Research study, the majority of Pinterest users earn more than $75,000 USD a year.