Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Analysis Sentiment Marketing How To 105

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. Apps like TikTok, Instagram, and Twitch are all competing with YouTube for an overlapping audience. If they’d rather see an analysis of the data, YouTube’s built-in tools can be used to analyze the performance of ads. You need YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Keyhole.co

DECEMBER 5, 2022

But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. In this blog, we have compiled a guide to help you with the whys and hows of LinkedIn competitor analysis. To understand the market.

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Analysis LinkedIn Research How To 52

Koka Sexton

FEBRUARY 16, 2023

B2B marketing also involves a great deal of strategy and planning, as marketers must carefully consider their target audience, their messaging, and their tactics in order to drive results. In the movie, the assassins must work together in order to complete their mission, even though they are all competing against each other.

B2B 69

B2B Training Strategy Compete 69

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? That’s where sentiment analysis can help you. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

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Sentiment How To Analysis Trends 142

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. What makes Airbnb’s social media strategy successful? So, it’s clear that the brand’s social media strategy is working phenomenally. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

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Social Media Strategy Team Review 100

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?

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Social Media Engagement Strategy How To 130

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis? Why should brands carry out review analysis?

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Review Brands How To Analysis 127

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools.

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Sentiment Metrics Analysis Trends 96

The Realtime Report

MAY 4, 2020

It is important for business owners to always consider ways in which they can take their company forward in order to stay current, to compete at a higher level, and to appeal to their target customer. Making changes to a business will always be a risk, but you can mitigate this risk with the use of thorough research and data analysis.

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Tips Compete Consultant Analysis 143

Writtent Blog

JULY 22, 2013

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

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Analysis BuzzStream Marketing SEO 106

Sprout Social

MARCH 28, 2022

But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box. Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry.

System 105

System How To Analysis Team 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

The Realtime Report

MARCH 26, 2017

Have You Developed A Communications Strategy For Your Business Yet? As a small business owner , you face many challenges if you want to compete in today’s marketplace. Having a sound communications strategy in place will make your business stronger. Online marketing development and analysis. Audience analysis.

Strategy 70

Strategy Skills Training Analysis 70

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Natural language processing NLP helps a computer understand human language through text analysis, complete with colloquialisms, language-based nuances and emojis.

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Sentiment Analysis Patterns Price 104

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it.

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Engagement Tips Loyalty Metrics 105

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Convince & Convert

FEBRUARY 15, 2016

Indirect: These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too. Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. For example, a supermarket and mobile phone brand are indirect competitors.

SEO 60

SEO Engineering Strategy How To 60

Keyhole.co

AUGUST 28, 2023

It shows why your video marketing strategy isn’t working and offers insights into how to drive better results. From competitor analysis to influencer tracking, our YouTube analytics dashboard offers everything you need to up your game on YouTube. Other features include influencer tracking and audience data analysis.

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Metrics Analytics YouTube Video 52

Waxing UnLyrical

JUNE 26, 2013

There are many competent, successful business owners who are afraid of numbers. While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Outline your strategy – make sure it fits the goal. The follow through analysis is essential to judging the efficacy of any plan.

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Metrics Analysis Compete Groups 243

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Beating your competitors on social is an audience-first strategy. They sell the same (or comparable) product or service.

Compete 160

Compete Analytics Analysis Sentiment 160

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

NOVEMBER 10, 2023

It creates a line of sight across your departments and helps you devise short and long-term strategies to stay ahead of the curve. It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Sounds tough?

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Metrics Analysis Comparison Price 59

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. Here is their advice for someone looking to grow in the field.

Social Media 90

Social Media How To Skills Hubspot 90

Unmetric

SEPTEMBER 9, 2019

It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. These insights will go a long way in helping you fine-tune your content strategy. Sentiment analysis helps you identify how a certain brand or post is perceived by people.

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Tools Hitwise Analysis Price 85

OnlineRockersHub Marketing Blog

SEPTEMBER 1, 2019

Strategies to Drive Traffic with Buyer Intent: Benchmark your objective. Scout your competition on the first page of results to identify the standard being set in order to compete for the top spots. As part of your content strategy, you should have articles to publish on popular blog sites that will lead back to your page.

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Template Templates Strategy Content 57

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

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LinkedIn Data Strategy Content 77

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. airbnb the @barbie dreamhouse is back on airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Devumi

MAY 8, 2015

Your social media strategy is what is going to separate you from the average user who just tweets, shares, and comments whenever they feel like it. Without a plan you’re no better than a ditzy teenager cruising around looking for someone to troll – you need to build a social media strategy if you truly want to reach a focused goal.

Social Media 60

Social Media Strategy How To Mobile 60

Direct Marketing Observations

JANUARY 12, 2018

Pro Tip #1: If your org is using social media of any type, you should have some type of social media influencer strategy. And… Having some type of influencer strategy will allow you to know more about the space that you’re marketing in and to. Do you know what the strategy, tactics & goals are for your organization?

B2B 276

B2B Influencer Conversation Social Media 276

SocMed Sean

JULY 9, 2018

Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos. Calendars come with an advantage that online tool cannot compete with. The paper calendar can help marketers: Schedule regular analysis of Ads Manager data on different platforms. Thinking offline.

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Social Media Management Social Media ROI Press Release 176

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Beating your competitors on social is an audience-first strategy. They sell the same (or comparable) product or service.

Compete 109

Compete Analytics Consultant Analysis 109

Hootsuite

SEPTEMBER 6, 2023

Tell me about a strategy or campaign you created that you’re most proud of. Explain the planning and execution of a successful strategy or campaign, and point to specific actions you took that helped make it awesome. Questions about strategy What’s your game plan? Time to brag! What is your process for content creation?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Buzz Marketing for Technology

FEBRUARY 15, 2012

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

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Process Analysis Compete Data 205

Sprout Social

OCTOBER 24, 2022

When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level. Social media content and strategy. Data analysis ? Social media content and strategy questions. Goal setting. Creativity ?Customer

Social Media Management 88

Social Media Management Questions Social Media Skills 88

Keyhole.co

MARCH 14, 2023

It p rovides a visual representation of your competitive analysis. will simplify Instagram competitor analysis for you. The software also c omes with an Instagram content analysis feature , where you can see which content types perform best so you can always replicate success. Price: $39 per month 3. Best of luck in your search.

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Metrics Analytics Instagram Tools 52