Analysis Comparison Nielsen Study 
Socialmedia.biz
JANUARY 14, 2020
Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.
Convince & Convert
AUGUST 7, 2011
Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.
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Convince & Convert
SEPTEMBER 21, 2010
Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?
Buzz Marketing for Technology
JUNE 27, 2008
In the works of Eshet-Alkalai ( 2004 ) and Eshet-Alkalai & Amichai - Hamburger ( 2004 ), the very first steps are taken in the necessary direction: the integration of different digital skills into a coherent framework, and their testing in empirical studies. The second strategy, in contrast, is skeptical.
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.
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