Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Results can be exported to Excel for further sorting and analysis. Social Mention. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Oktopost

APRIL 22, 2019

Accuracy in both big-picture and fine-grained analysis. Dark social is a big issue because most social networks are closed gardens. First of all, social networks don’t share a lot of their data with external tracking tools. Nielsen Visual IQ. Channel management (separate reporting for each channel).

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Radian6 Strategy SM2 157