Buzz Marketing for Technology

JUNE 27, 2008

The Michael Sampson Company Limited. The Michael Sampson Company. The 7 Pillars of IT-Enabled Team Productivity: The Microsoft SharePoint 2007 Analysis. A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework.

Sharepoint 100

Sharepoint Team Company Products 100

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Sentiment Analysis: An analysis of the temperment around posts about your brand. Partner with Like-Minded B2B Companies.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. But, they’re clueless when it comes to generating leads via their website.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). 10 Habits Highly Effective Social Media Marketing Leaders.

Social Media 167

Social Media Marketing Training Skills 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company.

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

SEPTEMBER 11, 2019

These are the same exact strategies we have used with hundreds of companies, big and small. How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet.

Social Media 60

Social Media Training Template Templates 60

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Small Business Mavericks

JUNE 3, 2015

He clarifies it like this: You can’t expect me to exchange my email address for that little bit of information — especially since there are thousands of other people, companies, and institutions enticing me with free content in exchange for my email address. The white paper on technique analysis? Why analyze technique?

Content 70

Content Analysis Products Company 70

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Webbiquity SMM

FEBRUARY 16, 2016

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Marketing Social Networking ROI 60

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian.

Brands 114

Brands Twitter Facebook Research 114

Mindjumpers

JANUARY 23, 2012

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Further, companies can make use of this information for making their strategies, when operating in different parts of world.

Social Media 234

Social Media Patterns Statistics Report 234

Convince & Convert

FEBRUARY 1, 2011

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Every company needs to think of itself as a TV station, magazine, and newspaper. Trends to Watch in 2011. Organizations Will Become Publishers. Make your own news.

Trends 124

Trends scribd Skills Training 124

Convince & Convert

JULY 26, 2011

Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company.

ROI 153

ROI Cost Hosting Analytics 153

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. “Horvitz says he was surprised that their analysis so closely matched the 1967 result. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Laurel Papworth

APRIL 28, 2011

This is based on an analysis of several factors, but the following 4 things really drive it: 1) 130 = average friends/user. White Paper: Value of a Facebook Fan - An Empirical Review. Twitter is much more in-line with EventBrite's number - around $0.40 per shared link. So, the more fans we have, the higher these numbers go.

Facebook 110

Facebook Directory Statistics Review 110

ProBlogger

OCTOBER 11, 2012

Since 2004, SEOmoz has been one of the most highly respected sites online when it comes to providing top-notch SEO analysis, advice and knowledge. Featuring some of the most insightful analysis of the Search Engine Marketing world available, Search Engine Roundtable is a must-read. Search Engine Land. State of Search. Over and Out.

SEO 44

SEO Resources Blogger Journal 44

Bare Feet Studios

JANUARY 25, 2011

There is no “one size fits all&# solution, however by examining the possibilities, combined with your own market knowledge and company culture, you can put things into focus. Does your company support smart phone usage? This is a distinctly different modus operandi than follow the herd or panic jumping. Aloha, Share/Bookmark.

Social Media 52

Social Media Smart Phone Trends Policies 52

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. Possible white-paper (y/n). It can kick off the needed discussions in a simple, friendly way. Syndication.

Template 60

Template Templates Content Marketing 60

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis.

Analysis 100

Analysis Industry Social Media How To 100

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Intranet (Finding ROI) White Paper. With no metadata or search, shared drives become un-navigable. Technology Vendors.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

and the various methods from Cognitive Edge / Dave Snowdens work for narrative elicitation, capture and analysis to uncover the real impact of KM work. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. Boris Jaeger commented on KM Maturity Model : As my rese. Register to Comment. Join KM Edge.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. LinkedIn company page monitoring. Pricing plans tooled .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

SalesChoice

JANUARY 4, 2017

Because of your efforts and comprehensive data analysis, our meeting was very successful. The moral of the story is that through focused hard work and detailed analysis relevant to a customer, can lead to higher levels of customer satisfaction, business success and personal growth. Source: [link] ). Source: [link] ).

Data 20

Data Organization Analytics Analysis 20

SalesChoice

JANUARY 12, 2017

Companies servicing larger named or managed tier one accounts are rapidly striving to generate sales growth and find pathways to increase customer satisfaction. The impact is that B2B companies are over investing and more often are under delivering against customer’s high expectations. Source: [link] ). Source: [link] ).

B2B 22

B2B Analytics Data Patterns 22

Buffer Social

NOVEMBER 30, 2016

Data analysis. How power is shifting from companies and brands to consumers. You’ll learn all about SEO, blogging , landing pages, lead nurturing, conversion analysis and reporting come together to form a modern-day inbound marketing strategy. Topics include : Data Collection, Analysis and Visualization. — 15.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JANUARY 4, 2022

Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Optimize your LinkedIn company page. Why invest in LinkedIn marketing? There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. This analysis may seem a little too scientific for writing blog content, but it’s not. This guest post is by Neil Patel of KISSmetrics.

Content 42

Content eBook Analytics Statistics 42

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Research & Analysis. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Marc Prensky coined this term in 2001, in a paper titled, â??Digital src = [link]. }. Webcasts |. Podcasts |. Solution Centers |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100