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Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? If you want a close-up of user behavior on your site, there is a great heatmap functionality that lets you enter the URL of any page on your website. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Form Analytics.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Monitor your competitors Incorporating hashtag analysis into your competitive monitoring will help you optimize your social media strategy by staying competitive and increasing your share of voice more relevantly.

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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

Well, it’s really just a fancy way of describing an analysis of your LinkedIn profile with the aim of enhancing its performance. To take your analysis further, you should also consider using Keyhole’s free trial to conduct an analysis of your LinkedIn. What is a LinkedIn audit? First things first, what even is a LinkedIn audit?

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder. You can always use Ow.ly

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. Set up UTMs and referral links A “UTM link” is simply a URL with tracking parameters in it, exactly like the above example from our Ow.ly You can also customize Ow.ly

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A.

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