Hootsuite

SEPTEMBER 14, 2023

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. The list is so long, it’s likely any film, game, or media company you can think of has a tie-up with LEGO.

Construction 52

Construction Social Media Strategy Collaboration 52

Socialmedia.biz

NOVEMBER 15, 2020

Using a small budget, a company can target as many potential customers as possible. There is no one-size-fits-all approach to growth hacking, but most companies follow the AARRR framework. This component of a growth hacking framework focuses on how users find your company. Acquisition. Try Google Ads as a point of departure.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Sprout Social

DECEMBER 9, 2020

Read on to find out how you can use social listening and social media trend analysis to uncover what’s trending on the internet. Twitter has one of the best native trend analysis tools that can get you started on discovering new audience interests. How to uncover what’s trending on the internet.

Trends 126

Trends Hashtag Meme Sports 126

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Look at your ratings and review data.

Sentiment 134

Sentiment How To Marketing Analysis 134

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

SocMed Sean

MAY 8, 2019

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Convince & Convert

JULY 18, 2011

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). Reading the mouse type at the bottom of the ad tells me the opportunity window for this promotion is until August 31, but it still never explains the $300 reference. The example above is a bit of mixed bag in this regard.

Analysis 150

Analysis Hotels SMS Smart Phone 150

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. The analysis is then presented to the relevant departments to help them move onto the next stage.

Data 125

Data Survey How To Review 125

Keyhole.co

MARCH 28, 2024

It has 67 million companies, 133 thousand schools, and over 40 thousand skills listed. For example, you can share an article about how auto loans work on LinkedIn as a car financing company. See how a CEO of a BPO company uses hashtags for his LinkedIn post as an example: You can use hashtags for your LinkedIn profile and posts.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. If you’re a company with photogenic products, make Pinterest a priority. Refer to the next section to help address them.

Template 52

Template Templates Examples Social Media 52

Waxing UnLyrical

OCTOBER 19, 2016

Public relations research and analysis help in the crucial “message exposure” stage shown in the diagram above. Message Exposure” can be quantified through content analysis as the sequence leads to the “Awareness/Understanding” phase which is commonly measured using surveys. Regaining control. Read more PRIME content on the PRIME blog.

Diagrams 100

Diagrams Analysis Research Sentiment 100

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience. Clean and structure the data to facilitate effective training and analysis of AI algorithms.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Keyhole.co

MARCH 20, 2024

Importance of LinkedIn monitoring tools When we talk about LinkedIn monitoring, we’re referring to the process of keeping track of your audience on LinkedIn, looking for ways to connect with them and turn them into customers. With the platform’s competitive analysis features, you can always keep an eye on your competition.

LinkedIn 52

LinkedIn Tools B2B Price 52

BeingOptimist

AUGUST 29, 2023

Often used within the corporate environment or during pre-employment screening, these checks serve as an essential tool in evaluating a potential risk an individual or institution may present either in terms of cybersecurity or company reputation. Given this shift, cyber background checks have grown significantly in importance.

Privacy 81

Privacy Analysis Guidelines Applications 81

Sprout Social

OCTOBER 15, 2020

A sentiment analysis looks at the specific language used in comments about your brand and can tell you if people are speaking about your brand with a positive, negative, or neutral sentiment. Monitoring tools like Sprout Social let you access a detailed sentiment analysis. Make a list of all of the ways people refer to your brand.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Data 124

Data B2B How To Metrics 124

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. Download the PDF version for future reference! With a bit of smart thinking you can do this analysis across other platforms. For some companies traffic is enough. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

The Realtime Report

MARCH 10, 2020

Could you use that revenue to improve your company? Before you buy it, check out its reference manual and the manufacturer’s website. Equipment manufacturing companies, like Kor-Pak , understand the importance of this principle. You’ll have to perform your own analysis to determine whether this approach is right for you.

Cost 91

Cost How To Price Construction 91

Keyhole.co

FEBRUARY 5, 2024

Well, it’s really just a fancy way of describing an analysis of your LinkedIn profile with the aim of enhancing its performance. To take your analysis further, you should also consider using Keyhole’s free trial to conduct an analysis of your LinkedIn. What is a LinkedIn audit? First things first, what even is a LinkedIn audit?

LinkedIn 52

LinkedIn How To Privacy URL 52

Sprout Social

MARCH 9, 2023

Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications.

Skills 112

Skills Template Templates Travel 112

The Realtime Report

MARCH 8, 2021

billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. Along the same lines, a 2018 study by consulting firm McKinsey polled 20,000 AI-aware C-level executives in 3,000 large companies in ten countries. References. [1] Fast Company Press. In McKinsey & Company.

System 254

System Software Patterns Skills 254

Sprout Social

AUGUST 21, 2023

It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What gaps do technology and analysis create?

Marketing 89

Marketing Privacy Policies Issues 89

Kikolani

OCTOBER 4, 2016

These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. A marketing strategy primarily comprises a document that has been prepared after a thorough analysis of the market you are venturing into.

Strategy 156

Strategy Tips Marketing Resources 156

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Competitive Analysis. Campaign Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 105

Analysis Products How To Price 105

Socialmedia.biz

JULY 8, 2020

A great place to start is through keyword analysis. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Consider keeping all your brand assets in your brand style guide and referring to it often. Develop a Hashtag Strategy.

Social Media 179

Social Media Tips Hashtag UGC 179

SocMed Sean

APRIL 28, 2017

Receptionists and sales personnel are rarely the first contact for customers anymore, with tech-savvy prospects using web sites, Twitter, and Facebook pages as the first reference that most people use when researching a company.

Social Media 210

Social Media Advertising Issues Products 210

Viper Chill

OCTOBER 19, 2009

You are here: ViperChill » Social Media » Analysis: Top 100 Twitter Users Analysis: Top 100 Twitter Users Written by Glen, this post has 24 Comments In terms of traffic, I feel like Twitter is becoming a sort of hybrid between Digg of a few years ago and StumbleUpon. Because I’m often referred to as “Mr.

Analysis 67

Analysis Twitter Digg StumbleUpon 67

Keyhole.co

JUNE 7, 2023

the companies you’re looking at could be high-paying customers with a respectable presence). You can also create your own lead-scoring models or rely on companies like Breadcrumbs to provide effective insights that’ll help you turn your data into revenue. Consider examples like Nike and Ben & Jerry’s.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Partner with Like-Minded B2B Companies.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Even so, it allows companies to explore new areas of talent. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Convince & Convert

MAY 18, 2016

Win/loss analysis is often seen as a tool for the sales teams. Often, a sale won’t close because of a disconnect between what the prospect was expecting and what the company was offering. Be sure to take notes to serve as a reference. Identifying Gaps. Strengthening the Messaging.

Tools 107

Tools Strategy Marketing Analysis 107

Convince & Convert

APRIL 27, 2014

Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. Our go-to tool for this type of data is RivalIQ , a relatively new entrant in the social analytics scene that I like so much, I invested in the company.

Report 158

Report Social Media Comparison How To 158

Pixlee

MARCH 11, 2021

Reputation management strategy is the process of shaping how others perceive your company. While many rely on sentiment analysis, you can often get a good glimpse of your most positive and negative feedback and determine areas you need to improve as a business. It is a crucial aspect of building your brand. Author’s bio.

Reputation 96

Reputation Strategy Brands Review 96