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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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What Are The Benefits of Audience Research and Analysis?

The Realtime Report

What Are The Benefits of Audience Research and Analysis? Not only will it save valuable time and money when it comes to marketing a product or service, it will ensure that your sales strategy reaches the right people, and your product is a success. What Is Audience Research and Analysis?

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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis?

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? The company made over $6 billion off that campaign within a year!

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes.